SEO vs GEO: What Indian Businesses Need to Know About AI Search
Traditional search isn't disappearing, but the way people discover businesses is changing. Here's how Indian businesses can prepare for the shift toward AI-powered search. For years, digital marketing has had a fairly familiar formula: Create a website → optimize it for Google → rank for keywords → get traffic → generate customers. That formula still works. But something is changing. People are increasingly asking questions directly to AI-powered tools instead of relying only on traditional search results. Instead of searching: “Best digital marketer in Kerala” someone might ask: “Can you recommend a freelance digital marketer in Kerala who works with small businesses?” That's a different kind of search. And I think this change is something Indian businesses should start paying attention to. SEO Isn't Dead Before going further, I don't think SEO is disappearing. Google is still extremely important for businesses. People still search for products, services, restauran...